The Brief
Having already created the brand identity for SustainableAdvisors, the next step was to build an e-commerce website for his eco-friendly products. The design itself needed to fit the corporate identity, but the overall requirement was ease of use, despite its complex functionality.
The Solution
My experience with e-commerce websites is limited to one platform - Magento. Magento features everything I needed to get the website up and running and provide the client with an easy to use backend with stock management, price management and a simple add-delete product management. I presented the option to the client, they approved it and gave me the green light. I already knew the brand, so integrating a compelling visual identity into the website itself flowed naturally.
