The Brief
Proton already had an online presence, and for the past few years it had developed a shopping cart as well. But the platform had several major flaws: bad CMS, worse shopping cart experience and simply awful design. They had a developer working round the clock to develop the platform. I offered them an easier way out ? Magento, and they offered me the opportunity to design the new look and feel of the website.
The Solution
I worked together with their developer to create a simple and clean design that would resonate with their own identity. Of course, I had to be aware of their corporate colors and whatnot, as well. I wanted a very simple solution for the web design, one that would emphasize the products themselves. The consumer needs to able to interact with the website, but only as long as it will bring a benefit to him or her. Content organization was of high priority as well.
