The Brief
The magazine is the most complex print project I?ve worked on so far. It required the maximum of creativity, high attention to detail, carefully organizing an enormous amount of information and products, and did I mention creativity? Proton has one issue of this magazine coming out once every two months, with a layover in the summer. Every magazine needs to push around 80-90 cell phones to the customers, together with special deals, ads from its partners and so on. All this in just 32 pages.
The Solution
The concept for the design is not 100% mine, rather it?s the product of countless hours of team work. I was the Art on the project, but even so I can only take 70% of the main concept for the magazine, which is arranging the cell phones in 3D, just like they were standing on a table. It?s been a developing concept for the agency, and we managed to squeeze in 32 pages around 90% of the client?s cell phones on stock for any given month. The magazine?s design needed to evolve issue after issue, with more astounding graphics, greater ads and be just simply better than the previous one. It is in my not-so-humble opinion the absolute best magazine for the telecommunications market in Romania, and it?s only because of low budgets, low stocks and bad management that we cannot turn it into the absolute best in Europe.
