The Brief
After designing their visual identity, Endi Caffe wanted to get ahead in business, and needed a door-to-door marketing solution for this. We decided after much brainstorming that the right balance between price and effectiveness was a magazine to showcase their products. The design needed to be individual for every page, and every page needed to express the ?identity? of the products showcased therein.
The Solution
It was indeed a complex project, where the client supplied only the photos from their old catalog, and I needed to make use of what I had to create something better, more effective and cheaper (the old catalog had 28 pages). I came up with a 12-page solution without squeezing information and products together. I also had the option to showcase some products (of my choice) on a wider scale (e.g. the Fortune Ball Tea got a full spread).
