The Brief
Printspire is a printing company with a tradition in Romania and a passion for quality that steamed from a unique team of professionals. What they required was a complete re-branding, which would inspire both the workers and team members, but also the long-time clients and newcomers alike. The client had already set out a name, color and font choice and the slogan. It was up to me to integrate them into creative visuals.
The Solution
My best bet with this project was to make a logo that would transpire the essential qualities of the company itself: tradition and quality. I went ahead and designed a seal, similar to the ones used by medieval kings and queens. I had hoped that this would give the logo a notion of royalty. And it worked beautifully in combination with the forest green and bourgeois red the client already had picked out.
