The Brief
Sustainable Advisors is a long term client of mine, and one that allows me to do what I love doing: create something where yesterday there was nothing. Project PlanetNeutral is an environmental initiative of theirs, and they required a complete visual and brand identity for it, including a logo design, some creative business cards and other promotional objects for print and web that they can use in various campaigns.
The Solution
With Sustainable Advisors, I became an adept of eco-friendly solutions. The color palette I would choose for PlanetNeutral needed to remind everyone of the warm colors of nature. Even though the client requested green in the logo, I took an alternative route and designed one of the most visually-friendly logos I've done thus far. The client loved it and understood that the combination with the green in the business cards and the rest of the brand's identity worked marvelously.
