The Brief
Phonemag is an online reseller of cell phones, new to the e-commerce business and the online environment. It was a startup and its online identity could make or break its success. The client had picked out the color scheme already, and it was up to me to integrate visuals that speak for themselves with those colors. The other important demand from the client was a strong web feel for the logo.
The Solution
I wasn?t entirely new to the e-commerce business and online retail, so I happily took on the project. It turned out to be a more intriguing project than I would have thought. I wanted to break the line of visuals that integrated an actual cell-phone in the logo, and instead focused on getting just the right amount of web-like feel through the colors, and integrating a cell-service bar within the font. The name already speaks for itself.
