The Brief
Germicor was getting ready to make room for a new line of product on its production line: condiments. Following the success of Lukan, the client wanted a new identity for the new line of product that through both visuals and copywriting simply screamed ?food is best with me in it.? The new look needed to be strong, scarce in visuals, and to use warm and easy-on-the-eye graphics.
The Solution
Given the new name Natureland I needed colors you can easily find in nature and in actual food that you eat every day. The solution was obvious from the get-go, the trick that I applied was the presence of the strongest and oldest element present in nature: the mighty tree. The slogan was a result of quite some time of research. Of course, the first few ideas were already taken, but in the end it worked out for the best. ?Great tastes that only nature can provide? was what the client loved.
