The Brief
Getting ready to launch a new product on the market, Germicor, a frozen snacks importer and distributor, required an astounding design to compete with already established brands like Nutline or Mogyi. The new brand look needed to be simple enough to be remembered, yet creative to represent the great product line the client had on hand. The most important requirement that came from the client was that the logo needed to show professionalism and be as coporate-looking as it can.
The Solution
The number one obstacle I needed to overcome was that ?creative, yet professional? bit the client so vigorously wanted. I decided to do that through a great color scheme and a simple font, rather than through visuals that would overcrowd the design. As a bonus, I came up with the new brand?s slogan ?open up your appetite? that helped drive the point home for the client. The feedback was phenomenal, both from the client and the market.
