The Brief
The client had asked me to create a graphic identity for his new product line of fashion apparel. The requirements were as simple as the logo which resulted itself. He wanted a two-color logo, something dead-serious and without playful and unnecessary graphics. He left up to me fonts to be used and the color choices. The logo needed to look good, ney, great in huge sizes, because the client would be using it on outdoors and the store front sign.
The Solution
Since he wanted a serious logo for a fine fashion line, the two colors I came up with were black and white, and a neat font that can easily be read from afar. The whole effect of the logo will be shown on the store front, with lights highlighting the font and literally making it glow in the night.
