The Brief
The client wanted to start things locally, aim at smaller coffee shops and restaurants instead of opening up his own shop. Therefore, the identity he wanted was something that needed to stand out from the already filled up shelves of these stores. Having worked with the same person before, I had complete trust over colors and visuals, which is always something of a relief for a designer, even though some consider it a burden.
The Solution
A huge and over-saturated market. That was the biggest challenge: to stand out amongst the others, and catapult the new product next to the top-notch brands. I couldn?t say if I accomplished that or not, but, if anything, the one thing that the visuals do for Endi Caffe, they send a clear-cut message about the brand and the product: we?re selling a great coffee, we?re high-class and we?re here to stay. That?s more than both me and the client could hope for.
