The Brief
Accuro Cosmetics was entering the market in the Netherlands with a product already established as high-class in Romania and abroad ? Gerovital. The product itself targets predominantly women, and its main features deal with skin rejuvenation. The logo needed to show all this both through visuals (colors, font choice) and through the slogan itself. The client came up herself with the slogan though.
The Solution
Given the features of the product, I wanted a visually clean logo, and I relied on a soft green to show youth and rejuvenation. Also, one of the characteristics of Gerovital products is that they are all-natural. I tried to show that in the logo through the use of natural elements (the green leaf). I had several proposals lined up for the client, out of which she picked one (not my favorite I should note). The project developed into creating a business card and the client?s website.
